News & Insights

Check here for the latest news on Rinse & Chill® technology and industry insights.

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Rinse & Chill® Insights

  • A Conversation with MPSC Board Chairman, Tres Lund

    Katie Galloway and Emily Nicholson, DevryBV Sustainable Strategies Tres Lund is the President and CEO of Lunds & Byerlys, a family-owned company that operates 28 grocery stores in the Minneapolis-St. Paul area. Tres has served on the MPSC board since 2003, providing a successful retailer’s perspective as Rinse & Chill® technology was rolled out. Throughout…

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  • From Pasture to Plate: Rinse and Chill Can Soften Impacts from the Cattle Shortage

    Have you gone to the grocery store this summer and done a double take at the price of the hamburgers that you picked up to put into your shopping cart? This January, in their biannual report on cattle numbers, the USDA reported that the beef cattle supply is the lowest in 61 years. Reports from…

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Rinse & Chill® Latest News

  • MPSC joins The Global Roundtable For Sustainable Beef

    MPSC is now a member of the Global Roundtable for Sustainable Beef (GRSB).

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  • MSA Approval of Rinse & Chill Technology

    Rinse & Chill® is now approved by Meat Standards Australia (MSA). This officially recognizes Rinse & Chill® as a complementary technology to MSA. MSA has undertaken research trials which includes consumer sensory evaluation of cuts from beef carcases which had Rinse & Chill® applied. There were no negative impacts on eating quality in the beef carcases…

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