First, we have tradition. then there are large penalties for failure. So why consider Rinse & Chill® today? Because with over a quarter century of R&D, commercial operations with no negative incidents reported, and continuous improvement, Rinse & Chill® has a solid track record of safety and efficacy. Rinse & Chill® delivers scientifically proven, well-documented consumer, trade and industry benefits like reduced micro counts, improved palatability, flavor, color, tenderness and shelf life. And with no detectable residues for a clean label. Best of all, improved yields make it all the more viable.